Digital Manager – Philips | Dec 2024 – Jun 2025
• Revitalized media strategy during a critical sales slump, specifically addressing the high barrier to entry for the Lumea product line ($14k MXN price point).
• Restructured the investment mix to drive conversion for high ticket items while sustaining volume for entry level products.
• Key Achievement: Delivered a strategic turnaround in Q1 2025, driving a 25% sales increase for OneBlade and quadrupling (4X) total sales volume for Lumea year over year.
JULIO GORDILLO