Digital Planner – Volkswagen | Nov 2020 – Nov 2022
- Led the digital strategy for the pivotal “SUVW” campaign, tasked with repositioning the brand from a sedan centric legacy to a leader in the SUV category against established US competitors.
- Key Achievement (Growth): Propelled Volkswagen to become the #1 Digital Automotive Brand in Mexico and consolidated its status as a Top 3 SUV seller nationwide.
- Key Achievement (Legacy): Orchestrated the historic digital farewell for the Beetle Final Edition, driving record breaking sentiment/engagement and successfully closing the sales cycle for the brand’s most iconic model.
JULIO GORDILLO